Transform Your Business by Being Remarkable
Businesses used to be divided between engineers, manufacturers, marketers, and sales. Engineers designed the product, manufacturers made it, etc.
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Now, everyone is a marketer, and everyone needs to be involved in product design. It makes it much harder for the user to change to a competitor, usage becomes more frequent. Jonah did some digging and found six factors. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Purple Cow — by Seth Godin. Share on facebook Facebook. Share on twitter Twitter.
Purple Cow Transform Your Business by Being Remarkable
Share on linkedin LinkedIn. But after a while, everyone started ignoring the cows. The new ones were just like the old ones, and what was amazing was now common and boring. Cows are boring after a while. A purple cow though, now that would be interesting.
The classical music industry is dying, no new works being written or recorded Sneezes have all the music they need When faced with a market where no one is listening, the smartest plan is usually to leave. Most in first grade. If they make a mistake and choose the wrong bird to follow, they lose. The lesson of the cow — safe is risky!
Benefits of being the cow Most people believe that the way to play is to be safe, to hide.
Diogo Abrantes da Silva
So fewer and fewer people work to create a new purple cow Whether you develop a new insurance policy, record a hit record, write the best selling book. NO Challenge is to go for the edges. Challenge yourself and your team to describe what those edges are. One way is to start with a problem that you can solve for your customer. Not permission to spam them, but permission to alert them the next time you think you might have a new Cow Work with the sneezers in this audience to make it easier for them to help your idea cross the chasm Once your product has gone over the line from remarkable product to a profitable business, give the cow to another team and get them to milk it Do it again.
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